Connected Commerce Director

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Integrate Retail Media across media planning and strategy to align with brand objectives
• Provide strategic guidance and subject matter expertise in client briefings and proposals
• Develop data-backed proposals and strategic frameworks for integrated Retail Media initiatives
• Develop strategies for leveraging retailer-specific audiences and first-party data
• Manage strategic relationships with key Retail Media partners and platforms
• Monitor the evolving Retail Media landscape and deliver internal training programs
• Collaborate with internal teams including Commerce, Planning, and Measurement

Requirements

• 5+ years of senior experience in media planning, strategy, or account management
• Strong expertise in Retail Media and audience strategy
• Deep understanding of Retail Media platforms and data capabilities
• Proven track record in executing advanced audience strategies using first-party data
• Exceptional communication, presentation, and stakeholder influence skills
• Experience managing strategic relationships with external partners
• Experience in client-facing roles and presenting strategic proposals

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days