Community Management Associate

Responsibilities

• Manage day-to-day operations of Mattel Creations community channels, specifically focusing on Reddit and supporting Discord communities.
• Engage with fans and moderators in a professional, human tone while upholding brand standards.
• Moderate discussions, respond to inquiries, and escalate issues to Customer Service as needed.
• Develop and maintain community guidelines, moderation standards, and engagement best practices.
• Execute content calendars aligned with product drops and brand moments.
• Support community activations such as polls, fan features, and AMAs.
• Track and report on community performance, including engagement, sentiment, and recurring themes.
• Surface actionable insights to inform marketing, product, and customer experience decisions.

Requirements

• 2+ years of experience in community management or social media management.
• Hands-on experience managing communities on owned and earned platforms, with specific experience on Reddit.
• Familiarity with Discord or similar community platforms.
• Working knowledge of social listening or community intelligence tools (e.g., Brandwatch, Sprout Social, Talkwalker).
• Strong communication and presentation skills with the ability to work cross-functionally.
• Demonstrated sound judgment when managing high-engagement or sensitive fan interactions.
• Strong organizational skills and the ability to thrive in a fast-paced environment.
• A genuine passion for fandom, community building, and consumer-centric brands.

About the Company

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Our brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and many more. We create innovative products and experiences that inspire fans, entertain audiences, and develop children through play.