Communications Manager

Responsibilities

• Develop creative 360-degree communication concepts and activations for new product launches, seasonal editions, and strategic marketing initiatives.
• Transform marketing initiatives into engaging stories across earned, owned, and managed channels to drive cultural relevance and "talkability."
• Act as the communication project lead, coordinating cross-functional stakeholders including Content, Social Media, Brand Marketing, Sports Marketing, and Events.
• Build and maintain strong partnerships with journalists, creators, production partners, and media companies to maximize brand impact.
• Monitor communication performance and optimize plans based on insights and results.
• Identify emerging consumer trends in sport, fitness, gaming, and culture to ensure Red Bull remains part of the conversation.

Requirements

• 5+ years of experience in Communications, PR, Brand Marketing, or Creative Marketing (client-side or agency-side).
• Proven track record of developing communication strategies and creative campaigns for consumer brands.
• Strong understanding of the relationship between earned media, creator marketing, and social media.
• Excellent storytelling skills with the ability to identify compelling angles for media and consumers.
• Strong project management and stakeholder management skills.
• Fluency in both Swedish and English (written and spoken).
• Ability to travel approximately 10-20%.

Preferred Qualifications

• Experience in fast-moving industries such as FMCG, hospitality, lifestyle, or retail.
• Proven experience specifically launching new products or seasonal consumer-facing campaigns.
• Deep understanding of the Swedish media landscape and the digital communication ecosystem.

About the Company

Red Bull is one of the world's most influential brands, known for giving wings to people and ideas. Since the 1980s, we have been more than just an energy drink; we are a global powerhouse in sports, culture, and media, driven by an entrepreneurial mindset and a passion for excellence.