Communication Planning and Strategy Specialist

Responsibilities

• Develop and implement communication plans tailored to clients' e-commerce goals and target audiences
• Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies
• Collaborate with cross-functional teams to ensure consistent messaging and branding
• Conceptualize, script, and coordinate short video production to showcase products
• Optimize video content for various e-commerce platforms to drive engagement
• Plan and execute live streaming campaigns on e-commerce and social platforms
• Monitor live streams and media plans to optimize product visibility and conversion rates
• Manage influencer and affiliate marketing programs to drive awareness and sales
• Track and report on all activities and metrics, including the impact of influencer collaborations

Requirements

• Bachelor's degree in communications, marketing, public relations, or a related field
• 1-2 years of experience in communication planning and strategy for e-commerce brands
• Deep understanding of e-commerce platforms and trends, preferably TikTok
• Strong analytical mindset with data-driven decision-making skills
• Strong understanding of marketing communication theory and principles
• Excellent written and verbal communication skills
• Proficiency in MS Office (Excel, PowerPoint, Word)