Commercial Strategy Specialist

Responsibilities

• Develop and recommend market segmentation strategies for the Traditional Channel to meet consumer and shopper needs based on consumption occasions.
• Manage the national incentive plan, from conceptualization through to execution.
• Plan and execute the national asset planogram, differentiated by region, city, segment, and service model.
• Support regional plans by managing channels, including development, materials, training, and assets.
• Lead Trade Marketing for Stills, including segmentation development, promotional dynamics, and campaign management.
• Support internal endomarketing campaign projects.
• Manage the strategy, control, and execution of ICE plans (local, Ice Copa Coca Cola, and ICE Arca Mexico).
• Organize and propose efficient use of the assigned budget to optimize resources.
• Oversee the management of the cold equipment team.

Requirements

• University degree in Business Administration, Marketing, Finance, or a related field.
• 3 years of experience in Marketing or Trade Marketing, including channel management.
• Experience working closely with commercial teams.
• Proven experience implementing projects with multidisciplinary teams.
• Basic knowledge of SAP.
• Advanced proficiency in Microsoft Office (Excel and PowerPoint).

About the Company

Arca Continental is a leading beverage company dedicated to providing high-quality products and excellent service to consumers and partners worldwide.