Commercial Marketing Program Manager

Responsibilities

• Develop and execute strategic B2B marketing plans and OGSMs aligned with country business needs and global strategy
• Develop and adapt digital and content marketing strategies to promote HP commercial products
• Assist regional sales teams with end-user strategies to increase brand awareness and drive high-quality leads
• Create and accelerate sales opportunities through account-focused marketing execution and nurture flows
• Plan and host end-user online and offline Pan-HP events to generate new sales opportunities and deepen customer relationships
• Review, translate, and approve global marketing assets and create localized content such as blog posts and newsletters
• Set marketing campaign goals, monitor metrics, and conduct post-campaign evaluations to optimize ROI
• Manage marketing budgets and ensure 100% utilization of quarterly budgets
• Manage local marketing agencies and align local PR plans with the PR lead

Requirements

• Bachelor’s or Master’s degree in Business Management, Engineering, Computer Science, or an equivalent field
• 4-6 years of experience in B2B marketing
• Impeccable oral and written communication skills in both English and Norwegian
• Strong strategic thinking and critical thinking skills
• Proficiency in digital marketing technologies and techniques

Preferred Qualifications

• Knowledge of other Nordic languages
• Advanced ability to drive creativity and innovation in marketing campaigns
• Proven experience in managing multiple complex projects simultaneously
• Strong metric-driven mindset with the ability to draw insights from complex marketing data
• Deep understanding of the B2B customer journey, touchpoints, and the media landscape

About the Company

HP Inc is a technology company that operates in more than 170 countries around the world, united in creating technology that makes life better for everyone, everywhere. HP is committed to diversity, equity, and inclusion, fostering a culture where everyone is respected and encouraged to bring their authentic self to work every day.