Commercial Market Segment Development Manager

Responsibilities

• Define segment strategy and execution plans to expand HP's commercial printing market
• Identify market opportunities and requirements to drive growth in direct mail and customer communications
• Create business development plans for existing and new customers
• Build business cases for new investments and growth opportunities
• Drive market promotion and awareness through tradeshows, webinars, and industry events
• Conduct market research and lead ground planning exercises to prioritize segments and geographies

Requirements

• College degree in Marketing or Business; MBA preferred
• 10+ years of professional experience in high-volume direct mail, commercial print, or related applications
• 7+ years of experience in marketing, sales strategy, or business development
• Knowledge of the digital printing ecosystem, including media, workflow, presses, and finishing
• Proven track record of executing business strategies in complex, global environments
• Superior written and verbal communication skills

Preferred Qualifications

• Experience in account management or marketing operations
• Strong influencing, consensus building, and conflict-resolution skills
• Expertise in B2B go-to-market strategies and value propositions

Benefits

• Health, dental, and vision insurance
• Long term and short term disability insurance
• Life insurance and employee assistance programs
• Generous time off, including 11 paid holidays and flexible vacation
• 4-12 weeks of fully paid parental leave based on tenure

About the Company

HP is a global leader in technology, driving innovation in the digital print category through high-speed, high-quality production inkjet presses. PageWide Industrial (PWI) helps commercial print customers reduce waste and improve profitability by accelerating the transition from analog to digital communication.