Commercial Director

Responsibilities

• Build and manage a pipeline of large and mid-market direct advertiser accounts, targeting digital and brand leadership.
• Lead consultative, end-to-end sales cycles from initial identification through to closing platform agreements.
• Develop and own strategic relationships across major US media agency holding companies and independent networks.
• Structure and negotiate agency partnership agreements, including preferred supplier and reseller terms.
• Own ARR targets with full accountability for new business, expansion, and renewal performance.
• Maintain rigorous pipeline forecasting and provide regular visibility on deal stages and market signals.
• Represent Pulse at key industry events and conferences to reinforce market reputation.
• Contribute to GTM strategy and commercial model design as the platform scales.

Requirements

• 7+ years of B2B sales experience within digital advertising technology, media SaaS, or programmatic solutions.
• Proven track record in complex, multi-stakeholder sales cycles involving five to six-figure contract values.
• Deep understanding of the YouTube advertising landscape, including planning, buying, and measurement.
• Existing senior-level relationships across US media agency groups (e.g., Publicis, WPP, IPG, Omnicom, Havas, Dentsu).
• Strong commercial acumen with the ability to build compelling business cases for brand safety and contextual relevance.
• Excellent communication skills with the gravitas to engage at Director and C-suite levels.

Preferred Qualifications

• Familiarity with GARM brand safety standards and contextual targeting methodologies.
• Experience selling to in-house marketing teams, particularly performance-focused or DTC advertisers.
• An established presence in the US advertising community through IAB, ISBA, or IPA engagement.

About the Company

Xapads Media is a global Adtech company and the creator of Pulse, an award-winning, AI-powered contextual video targeting platform built specifically for YouTube advertising. Pulse enables brands to move beyond basic demographics by using real content signals to deliver highly relevant and brand-safe advertisements.