Commercial Director

Responsibilities

• Build and manage a pipeline of large and mid-market direct advertiser accounts, targeting senior digital and brand leadership.
• Lead consultative, end-to-end sales cycles from initial identification through to closing platform agreements.
• Develop and own strategic relationships across major media agency holding companies and independent networks.
• Negotiate agency partnership agreements, including preferred supplier arrangements and joint go-to-market programmes.
• Own ARR targets with full accountability for new business, expansion, and renewal performance.
• Maintain rigorous pipeline forecasting and provide regular visibility on deal stages and market signals.
• Represent the company at key industry events such as IAB, Advertising Week, and ISBA.

Requirements

• 7+ years of B2B sales experience within digital advertising technology, media SaaS, or programmatic solutions.
• Proven track record of managing complex, multi-stakeholder sales cycles and closing high-value contracts.
• Deep fluency in the YouTube advertising landscape and how brands/agencies plan and buy video media.
• Existing senior-level relationships across UK media agency groups (e.g., WPP, Publicis, Omnicom, IPG, Havas, Dentsu).
• Strong commercial acumen with the ability to build compelling business cases for contextual intelligence and brand safety.
• Excellent communication skills with the gravitas to engage at Director and C-suite levels.

Preferred Qualifications

• Familiarity with GARM brand safety standards and contextual targeting methodologies.
• Experience selling to in-house marketing teams, particularly performance-focused or DTC advertisers.
• An established presence in the UK advertising community through IAB, ISBA, or IPA engagement.

About the Company

Xapads Media is a global Adtech company and the creator of Pulse, an AI-powered contextual video targeting platform built specifically for YouTube advertising. Pulse enables brands to move beyond basic keyword targeting by using real content signals to deliver ads into the right moments, ensuring relevance, efficiency, and brand safety.