Commercial Analytics Manager

Responsibilities

• Drive deep-dive investigations into KPI shifts to uncover root causes and hidden trends
• Lead and mentor a team of Brand Analysts to develop them into strategic brand co-owners
• Maintain 360-degree oversight of the business ecosystem, monitoring acquisition, CRM, and fraud impacts
• Bridge business and data science teams by translating commercial needs into technical requirements for ML models
• Create innovative segmentation strategies to enhance predictive model accuracy for churn, LTV, and propensity modeling
• Act as the final gatekeeper for brand health to ensure balanced performance across growth areas

Requirements

• Proven commercial or analytical experience within Social Gaming or iGaming environments
• Strong P&L mindset and business owner mentality
• Leadership experience with a focus on developing analytical talent
• Technical literacy including SQL and understanding of data structures
• Understanding of how Machine Learning creates business value
• Ability to perform deep-dive data analysis and challenge the status quo

About the Company

B2Spin is dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone.