Clickstream Tagging Analyst

Responsibilities

• Drive analytics data collection and measurement efforts by partnering with stakeholders
• Translate business objectives into feature measurement specifications with detailed acceptance criteria
• Collaborate with web and mobile behavioral analysis teams to transform event data into valuable data sets
• Review development specifications and resolve tagging or analytics gaps within digital channels
• Provide guidance in defining behavioral success metrics, KPIs, and product engagement metrics
• Prioritize data collection enhancements and defects to ensure timely delivery of initiatives
• Validate resolutions and maintain data integrity within reporting platforms
• Document data collection standards for new development efforts and site functions
• Troubleshoot data requests and configure changes to support business needs

Requirements

• Experience with behavioral or click-stream data using platforms such as Adobe Analytics or Google 360
• Experience validating analytics tags on web and mobile platforms
• At least 1 year of experience working in an agile environment
• Experience working with web and native mobile app data
• Experience managing web analytics or tag management projects
• Proficiency with query languages such as SQL or Python
• Strong knowledge of business analysis tools and practices
• Excellent communication, project management, and client partnership skills

Preferred Qualifications

• Experience working in a financial services environment

About the Company

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our Consumer & Community Banking division serves customers through personal banking, credit cards, mortgages, and more, leveraging data and analytics to create the best customer and business outcomes.