Chief Marketing Officer

Responsibilities

• Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals
• Partner with the CRO in shared accountability for pipeline creation and revenue performance
• Evolve Weave’s inbound-led growth engine to improve efficiency and increase predictable pipeline contribution
• Strengthen brand positioning across SMB and large-group healthcare verticals including medical, dental, optometry, and veterinary
• Lead product marketing strategy, including vertical go-to-market execution and competitive positioning
• Expand lifecycle and customer marketing programs to drive adoption and retention
• Lead the development of a compelling IR and PR narrative to position Weave as an AI leader in healthcare communications
• Support marketing strategy related to potential M&A activity and brand integration
• Develop and mentor a ~50 person marketing organization
• Establish clear KPIs tying marketing investment to pipeline velocity, conversion rates, and CAC

Requirements

• 15+ years of progressive marketing leadership experience
• Senior executive experience within a B2B SaaS organization
• Proven success scaling a multi-channel marketing engine in an inbound-led environment
• Experience serving SMB markets and driving up-market expansion
• Strong partnership track record with Sales leadership
• Deep expertise in demand generation, product marketing, brand strategy, and growth analytics
• Experience presenting to and engaging with Boards of Directors
• Strong financial acumen and experience managing significant marketing budgets

Preferred Qualifications

• Experience supporting or leading marketing efforts related to M&A integration
• Track record of building and developing high-performing marketing leadership teams