Channel Specialist - Digital or Social

Responsibilities

• Execute approved digital and social content plans across paid, owned, and earned channels
• Manage day-to-day publishing, scheduling, and trafficking of content on platforms including LinkedIn, Meta, X, and YouTube
• Partner with creative teams to optimize and resize content assets for specific digital formats
• Perform in-flight optimizations such as timing adjustments, format swaps, and CTA refinements
• Conduct quality assurance checks on copy, links, tags, and metadata to ensure accuracy
• Track platform-level performance metrics and prepare initial summaries and dashboards
• Support the implementation of AI-driven tools to streamline content development and publishing
• Ensure all content adheres to brand guidelines, tone-of-voice standards, and compliance requirements

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 8+ years of experience in digital marketing, social media management, or content operations
• Hands-on experience with major social platforms and both paid and organic social execution
• Proficiency with content management systems (CMS) and social publishing tools
• Experience with or familiarity with AI-based marketing tools
• Strong organizational skills and the ability to manage multiple priorities simultaneously

Benefits

• Comprehensive health plans and coverage to support physical wellness
• Emotional support resources, including tools to manage stress and build resilience
• Financial benefits including retirement planning support
• Opportunities for professional growth, mentorship, and continuous learning

About the Company

Optum is a global organization that delivers care, aided by technology, to help millions of people live healthier lives. We connect people with the care, pharmacy benefits, data, and resources they need to feel their best.