Channel Marketing Specialist

Responsibilities

• Develop and execute integrated marketing campaigns across digital, media, and in-person channels to drive lead generation and client retention.
• Create client content and communications, including newsletters, sales materials, and digital content for thematic webpages and social media.
• Manage end-to-end event logistics for proprietary and external conferences, including venue sourcing, registration workflows, and onsite support.
• Partner with Client Relationship teams to design high-impact marketing programs that achieve acquisition and revenue goals.
• Oversee vendor management, including advertising agencies, media partners, and production houses, ensuring quality and cost control.
• Coordinate with Compliance and Risk functions to ensure all marketing materials adhere to regional regulatory requirements.
• Manage digital assets, including website governance, email campaigns, and website transition projects.
• Track expenses, budgets, and marketing activity reporting against KPIs.

Requirements

• Bachelor’s Degree in Communications, Marketing, Business, or a related discipline.
• 6+ years of experience in a marketing role within the asset management industry in the APAC region.
• Strong understanding of the Singapore and Hong Kong markets; knowledge of other APAC markets is a plus.
• Proven experience in stakeholder management and working effectively within a complex, matrixed organization.
• Proficiency in English and Chinese (Mandarin and Cantonese) is required.
• Demonstrated ability to manage external vendors, agencies, and complex content workflows.
• Strong organizational skills with the ability to prioritize multiple competing deadlines in a fast-paced environment.

About the Company

UBS is a leading global wealth manager and the leading universal bank in Switzerland. We provide diversified asset management solutions and focused investment banking capabilities, operating in more than 50 markets around the globe. We place collaboration at the heart of everything we do to drive ongoing success for our clients and our people.