Channel Marketing Manager, Residential

Responsibilities

• Develop and execute strategic channel marketing plans, including product launches, advertising, merchandising, and social media.
• Manage key retail media initiatives, specifically Lowe's One Roof Media and Home Depot Orange Apron Media.
• Create diverse marketing assets such as POP, video, photography, and sales enablement tools for DIYers, contractors, and architects.
• Drive lead generation through digital campaigns and marketing automation platforms.
• Deliver product training to internal and external stakeholders regarding applications and installation best practices.
• Monitor performance metrics, tracking sales targets and measuring marketing contribution to revenue growth.
• Provide market insights and field feedback to the Product Management team to support business planning.
• Lead regional initiatives and support national trade show efforts.

Requirements

• 5+ years of Marketing or Sales experience, preferably within the building materials industry.
• Bachelor's degree in Business, Marketing, or Communications.
• Direct experience managing retail media platforms for Lowe's One Roof Media and Home Depot Orange Apron Media.
• Proven experience working with field sales and understanding channel dynamics.
• Proficiency with digital marketing tools including Marketo, Google Data Studio, Dynamics CRM, and Adobe Creative Cloud.
• Proficiency with SAP or similar business systems.
• Strong analytical mindset and excellent written and verbal communication skills.

Benefits

• Competitive pay and bonus eligibility.
• Comprehensive medical, dental, and vision plans starting from day one.
• 401K match of up to 6%.
• Generous Paid Time Off (PTO), 12 paid holidays, and parental leave.
• Educational assistance and career growth opportunities.
• Wellness perks including fitness reimbursement and EAP access.

About the Company

ROCKWOOL is a global leader in stone wool products, transforming volcanic rock into sustainable, innovative solutions that improve lives and communities. With over 12,000 employees across 40+ countries, we are dedicated to enriching modern living through sustainability and responsibility.