Category Manager

About the Company

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. We provide cutting-edge green technology, offering high-performance cordless tools that deliver the power of gas-powered equipment without the pollution or noise.

Responsibilities

• Create and develop strategic short and long-term plans for designated product categories
• Conduct market research and analyze consumer behavior trends
• Forecast product demand to ensure availability meets market needs
• Establish and execute full-year promotion plans including deals, coupons, and discounts
• Develop pricing strategies in collaboration with finance to meet margin guidelines
• Manage and track budgets with the financial team
• Collaborate with global counterparts to execute sales plans
• Work with advertising teams to ensure proper market exposure for new and core items
• Optimize product pages, brand stores, and A+ content for enhanced user experience
• Manage new item launches via BTR orders and Amazon Vine
• Develop exit strategies for unsuccessful products

Requirements

• Bachelor’s degree in Marketing or a related field
• 5+ years of product marketing experience
• Strong organizational skills to manage multiple projects in a fast-paced environment
• Excellent written and interpersonal communication skills
• Ability to communicate effectively with both senior and junior staff
• Motivated self-starter with high energy