Category Development Manager

Responsibilities

• Build strong relationships with customer partners and serve as a trusted resource for category insights and growth opportunities.
• Develop expertise in category trends, consumer behavior, competitive activity, and product performance across in-store and online channels.
• Support assortment, merchandising, pricing, promotional, and new product strategies to drive category growth.
• Analyze data from multiple sources to identify opportunities, risks, and performance gaps, translating insights into actionable recommendations.
• Partner with Sales, Marketing, Insights, and eCommerce teams to support business planning and growth initiatives.
• Lead category reviews and provide recommendations related to shelf and merchandising optimization.
• Create and maintain dashboards, scorecards, and reporting tools to track business performance and key metrics.

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or a related field.
• 3–5 years of experience in CPG, retail, or syndicated data with a focus on category management, sales, or shopper insights.
• Strong experience leveraging syndicated data (e.g., Nielsen, Circana) and POS/loyalty data to drive growth.
• Ability to translate complex data into clear, actionable insights and compelling stories.
• Proficiency in Microsoft Office, specifically Excel and PowerPoint.
• Proven ability to build collaborative partnerships with retail customers and cross-functional teams.
• Strong communication and presentation skills.

Preferred Qualifications

• CPCM certification and/or a Master’s degree.
• Experience in sales or analytical sales support, including customer-facing engagement.
• Experience working with third-party agencies such as brokers or data providers.
• Beverage or DSD (Direct Store Delivery) experience.
• Proficiency with analytical tools such as Tableau, Power BI, SQL, or Alteryx.

Benefits

• Comprehensive Medical, Dental, and Vision Plans.
• 401k Match.
• Family Leave, PTO, and Paid Holiday Schedule.
• Pet, Legal, and Life Insurance.
• Tuition Reimbursement.

About the Company

Red Bull is a global leader in the energy drink category, dedicated to giving wiiings to people and ideas. Since 1987, we have maintained an entrepreneurial mindset, focusing on meaning, freedom, responsibility, and mastery in everything we do.