Category Development Manager

Responsibilities

• Develop and cultivate business relationships with external retailer contacts to establish Red Bull as an indispensable category partner.
• Oversee the development and execution of online and offline assortment, merchandising optimization, and seasonal programs.
• Leverage data from multiple sources to create impactful analytics and selling stories that identify risks, opportunities, and performance gaps.
• Translate complex data insights into actionable retail strategies regarding distribution, assortment mix, and shelving.
• Collaborate with Sales, Marketing, eCommerce, and Consumer Insights teams to maintain performance management and opportunity gap analysis.
• Provide leading-edge category management solutions using syndicated scanning data, household panel data, and customer POS data.
• Manage planogram creation and the store-level roundtable process to ensure best-in-class category execution.
• Deliver analysis on new item introductions, package mix, and merchandising effectiveness.

Requirements

• Bachelor’s degree in Business, Marketing, Management, Data Analytics, or a related field.
• 3–5 years of experience in consumer goods, retail, or syndicated data, specifically focused on category management or business analytics.
• Extensive experience utilizing syndicated data sources such as Nielsen or Circana.
• Proficiency in Microsoft Office Suite, with advanced skills in Excel.
• Strong analytical, communication, and presentation skills with the ability to distill complex data into simple stories.
• Ability to manage multiple projects simultaneously with strong organizational skills.
• Willingness to travel 20-30%.

Preferred Qualifications

• CPCM (Certified Professional Category Manager) certification.
• Experience in beverage DSD (Direct Store Delivery).
• Advanced analytical competencies in Tableau, Power BI, SQL, or Alteryx.
• Experience managing relationships with third-party brokers or data agencies.

Benefits

• Comprehensive Medical, Dental, and Vision Plans.
• 401k Match.
• Family Leave, PTO, and Paid Holiday Schedule.
• Pet, Legal, and Life Insurance.
• Tuition Reimbursement.

About the Company

Red Bull is a global leader in the energy drink category, known for its entrepreneurial mindset and commitment to helping people and ideas achieve their potential. Since 1987, we have been pushing boundaries in marketing, sports, and culture.