Campaign Specialist

Responsibilities

• Develop campaign strategies and marketing plans aligned with business goals
• Plan and execute campaigns specifically for the Cars and Electronics categories
• Lead end-to-end influencer campaigns, including sourcing, briefing, and content direction
• Build creative campaign concepts, storytelling angles, and content ideas
• Write campaign copies, scripts, hooks, and social media content directions
• Coordinate with Digital, Content, Design, and CRM teams to ensure smooth execution
• Manage partnerships and collaboration opportunities with brands and influencers
• Monitor campaign performance and suggest creative optimizations

Requirements

• 1–2 years of experience in campaign management, influencer marketing, or brand marketing
• Strong strategic thinking and campaign planning skills
• Excellent Arabic copywriting and scriptwriting skills
• Strong communication and project coordination abilities
• Ability to manage multiple campaigns in a fast-paced environment
• Experience in the automotive or electronics industries is a plus

Preferred Qualifications

• Expertise in campaign planning and strategy
• Proven track record in influencer marketing and partnership management
• Strong creative ideation and content direction skills
• Experience with cross-functional collaboration

Benefits

• High ownership and autonomy with real impact from day one
• Fast-moving, collaborative team culture that values speed and trust
• Opportunity to work on Saudi Arabia's fastest-growing used electronics and cars marketplace
• Competitive compensation and a growth-stage environment

About the Company

Soum is a leading marketplace in Saudi Arabia specializing in the sale of used electronics and cars, driven by a mission to provide a seamless and trusted commerce experience.