Campaign Marketing Manager, Forma

Responsibilities

• Define creative campaign strategies and go-to-market campaigns for the AECO portfolio within the global education market.
• Develop and produce master campaign deliverables, creative concepts, and strategic briefs in collaboration with external agencies.
• Utilize GenAI/ML for prompt design, rapid iteration, and evaluating creative and strategic outputs.
• Collaborate with cross-functional teams including Audience Marketing, Field Marketing, and Digital Strategy to align outcomes and reporting.
• Manage global nurture campaign strategies, focusing on the audience journey following initial engagement.
• Drive campaign success by achieving or exceeding return on marketing investment (ROMI) through data-driven decision-making.
• Provide campaigns, assets, and execution playbooks to customer-facing teams for global market activation.

Requirements

• BA, BS, or equivalent degree in marketing, communications, or equivalent professional experience.
• 5+ years of experience developing global marketing campaigns for a large-scale company.
• Proficiency with marketing campaign tools such as Marketo, Airtable, Salesforce (CMT), or Allocadia.
• Demonstrated experience using GenAI/ML to accelerate campaign strategy, content variants, and audience segmentation.
• Proven ability to influence large, global, cross-functional teams from the planning phase through to execution.
• Excellent written and oral communication skills for creating customer-facing assets and strategic presentations.

Preferred Qualifications

• Experience working effectively within a highly matrixed organizational environment.
• Proficiency with data analytics software such as Adobe Customer Journey Analytics, PowerBI, or Fullstory.
• Strong PowerPoint skills and comfort presenting strategic updates to executive audiences.
• An innovative mindset with a willingness to challenge the status quo and drive prioritization.

About the Company

Autodesk helps innovators turn their ideas into reality, transforming not only how things are made, but what can be made. From the greenest buildings to the smartest factories, our software empowers creators to build a better world.