Campaign Marketing Manager

Responsibilities

• Develop and produce master campaign deliverables, creative concepts, and strategic briefs in collaboration with external agencies.
• Design and manage global nurture campaigns, focusing on the critical first 60 days of the audience journey.
• Utilize GenAI/ML for prompt design, rapid iteration, and evaluating creative and strategic outputs.
• Collaborate with cross-functional teams including Audience Marketing, Field Marketing, and Digital Strategy to align outcomes and reporting.
• Deliver comprehensive campaigns, assets, and execution playbooks to customer-facing teams for global market activation.
• Drive marketing ROI by leveraging data-driven insights to inform decision-making and campaign optimization.

Requirements

• BA/BS or equivalent degree in marketing, communications, or equivalent professional experience.
• 5+ years of experience developing global marketing campaigns for a large-scale company.
• Proficiency with marketing campaign tools such as Marketo, Airtable, and Salesforce (CMT).
• Demonstrated experience using GenAI/ML to accelerate campaign strategy, content variants, and audience segmentation.
• Strong written and oral communication skills for creating customer-facing assets and strategic presentations.
• Proven ability to influence large, global, cross-functional teams from planning through execution.

Preferred Qualifications

• Experience with data analytics software such as Adobe Customer Journey Analytics, PowerBI, or Fullstory.
• Ability to collaborate effectively within a highly matrixed organizational environment.
• Strong PowerPoint skills and comfort presenting strategic updates to executive audiences.
• An innovative mindset with a willingness to challenge the status quo and drive prioritization.

About the Company

Autodesk helps innovators turn their ideas into reality, transforming not only how things are made, but what can be made. From the greenest buildings to the smartest factories, our software empowers creators to build a better world.