Campaign Manager

Responsibilities

• Manage and optimize omnichannel marketing campaigns using Salesforce Marketing Cloud and CRM platforms
• Design and execute cross-channel customer engagement strategies across web, email, WhatsApp, and digital channels
• Build campaign workflows and manage data within Salesforce
• Analyze engagement metrics and behavioral data to optimize target audience engagement
• Coordinate with multiple markets to maintain localized omnichannel tactics
• Work with platform teams to request features and data capture capabilities
• Support User Acceptance Testing (UAT) with cross-functional teams
• Evaluate omnichannel program performance against industry benchmarks

Requirements

• Proficiency with Salesforce Marketing Cloud (SFMC)
• 5+ years of omnichannel experience with Salesforce CRM
• Hands-on experience in Salesforce Omni Channel campaign workflow and administration
• Experience setting up Data Extensions and AMPscript in SFMC
• Basic understanding of JavaScript and AMPscript
• Strong HTML and CSS skills
• Proficiency with marketing automation tools such as Adobe Experience Manager, Adobe Experience Cloud, Veeva CRM, or Veeva Vault

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. Part of WPP, the division works with best-in-class partners like Adobe, AWS, and Salesforce to deliver marketing modernization and business transformation for world-leading brands.