Campaign Manager

Responsibilities

• Develop influencer marketing strategies and campaign plans tailored to client objectives
• Identify and select suitable influencers based on brand alignment and audience reach
• Cultivate and maintain strong relationships with a diverse network of influencers
• Negotiate influencer partnerships including compensation, deliverables, and contracts
• Provide influencers with clear guidelines and creative briefs
• Review and approve influencer-generated content for brand alignment
• Coordinate content approvals with clients
• Create and manage project timelines and campaign milestones
• Oversee campaign budgets and expenditures
• Monitor campaign performance and provide data-driven optimization recommendations

Requirements

• Minimum of 3 years experience planning and executing influencer campaigns
• Proven ability to delegate and prioritize changing workloads
• Strong written and communication skills
• Ability to work effectively and calmly under pressure
• Understanding of influencer marketing and social metrics like impressions, reach, and engagement

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

The Goat Agency, a leading brand within WPP Media, helps global brands harness the power of social and creator-led content to deliver measurable impact through award-winning influencer programmes.