Campaign Manager

Responsibilities

• Implement, manage, and analyze digital advertising campaigns, including trafficking, troubleshooting, and optimization.
• Execute campaigns to deliver successful results and KPIs such as CPA and CPC.
• Work with Account Management to set up campaigns, including creative trafficking, testing, and tag management.
• Troubleshoot targeting and traffic issues and reconcile discrepancies.
• Monitor and QA live campaigns for proper serving, click-through action, and conversion events.
• Provide advanced post-campaign reporting, identifying trends and making recommendations for future investment.
• Act as a subject matter expert on PulsePoint products and technology to support RFPs and client meetings.

Requirements

• 2+ years of experience in digital advertising, campaign management, ad ops, or programmatic trading.
• RTB/Programmatic buying experience using at least one DSP.
• Experience trafficking Display, Mobile, and Video ads.
• Strong understanding of online ad serving concepts and KPIs (CPM, CPA, CPC, Viewability).
• Experience with ad server technologies such as DoubleClick for Publishers (DFP) or Exchange/DSP environments.
• Strong knowledge of how websites and online ads function.

Preferred Qualifications

• Basic knowledge of HTML/JS.
• Familiarity with web troubleshooting tools (e.g., Firebug, Charles, Chrome/Safari Inspector).
• Experience with data visualization tools.
• Analytical software skills, including exposure to big data stores like Hadoop or statistical analysis packages.

Benefits

• Health Insurance (medical, dental, and vision coverage).
• Paid Time Off (including vacation, sick leave, and flexible holiday days).
• 401(k) Retirement Plan with employer matching.
• Life and Disability Insurance.
• Employee Assistance Program (EAP).
• Commuter and/or Transit Benefits.

About the Company

PulsePoint is a healthcare marketing activation platform. Our Programmatic Campaign Management group powers the campaigns of major agency clients and leading Pharma brands.