Campaign Manager, Account Based Marketing (ABM)

Responsibilities

• Own the end-to-end strategy for strategic account plays, from campaign brief and engagement strategy through launch, optimization, and pause decisions.
• Design and execute 1:1 and 1:few ABM programs, balancing high-level personalization with repeatable play frameworks.
• Define account-specific value hypotheses and engagement strategies that resonate with entire buying groups.
• Apply signal-driven insights, such as intent and engagement data, to determine the timing and evolution of campaign plays.
• Partner closely with Field Marketing to align strategy with in-person and event activations.
• Influence multi-channel activation across events, SDR outreach, personalized digital experiences, and direct mail.
• Track performance metrics to continuously refine plays and improve account progression through the buying stages.

Requirements

• 5–8+ years of experience in ABM, field marketing, demand generation, or integrated campaigns.
• Proven track record of designing and owning 1:1 and 1:few campaigns tied to specific account outcomes.
• Deep understanding of buying groups, complex deal cycles, and strategic account movement.
• Experience working in signal-driven environments using intent or engagement data to guide decisions.
• Strong cross-functional collaboration skills with the ability to influence teams without direct reporting lines.
• Excellent communication, organizational, and problem-solving skills.

About the Company

Conga lines up commercial operations so companies run as connected, smarter businesses. By unifying the people and processes that drive commerce, Conga aligns pricing, quoting, contracting, rebates, and communications so teams stay in sync and buyers keep moving forward. More than 10,000 customers worldwide, including over 50% of the Fortune 100®, trust Conga when commercial complexity is high and global impact is on the line.