Business Manager - Digital

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Develop data-driven digital media plans aligned to client business and marketing objectives
• Build audience-first strategies leveraging platform insights and consumer behavior
• Lead end-to-end campaign deployment across biddable and non-biddable media channels
• Monitor campaign performance and drive ongoing optimizations
• Analyze campaign performance and derive actionable insights
• Prepare regular reports, dashboards, and post-campaign analyses
• Serve as a day-to-day point of contact for client stakeholders
• Present campaign strategies and performance updates confidently

Requirements

• 3-4 years of experience in digital media planning and campaign management
• Strong understanding of biddable and non-biddable media ecosystems
• Hands-on exposure to Google Ads, DV360, Meta, YouTube, LinkedIn, and Programmatic
• Experience in audience planning, media strategy, and budget allocation
• Proficiency in Excel, PowerPoint, and campaign reporting tools
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Exposure to measurement frameworks such as Brand Lift, Conversion Lift, and Attribution