Business Intelligence Lead

About the Company

WPP is the creative transformation company and a global leader in marketing. WPP Media is an AI-driven media operating unit, and DTA is WPP’s global data products and technology company, focused on building connected data platforms to transform marketing strategy.

Responsibilities

• Lead teams of BI developers and engineers in collecting, modeling, and visualizing data
• Take accountability for the build of custom implementations of the Measure data platform
• Own reporting and data provisioning solutions for UK clients
• Translate media and analytics needs into clear technical requirements
• Lead the design of technical solutions and manage project lifecycles
• Hire, train, and mentor a team of data engineering and visualization specialists
• Act as the technical voice of the client within agency and technology steering groups

Requirements

• Proven experience as a business intelligence or reporting specialist, preferably in media agency or ad tech
• Experience designing intuitive data visualizations using Tableau, Looker, or Datastudio
• Strong knowledge of data infrastructure, cloud data management, and ETL processes
• Experience with digital marketing platforms like Google Marketing Platform, Facebook, or Twitter
• Experience managing technical roadmaps and organizing resources
• Strong influencing and communication skills to translate non-technical use cases
• Experience leading and coaching high-performing technical teams

Preferred Qualifications

• Experience with Google Cloud Platform (Cloud Storage, Data Prep, BigQuery, AirFlow)
• Experience with Microsoft Azure
• Understanding of data tracking and exchange processes in digital advertising