Business Director, Planning

About the Company

WPP is the creative transformation company. WPP Media is WPP’s global media collective, bringing together the best platform, people, and partners to create limitless opportunities for growth. WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients.

Responsibilities

• Lead the WPP 650 planning output for specific clients to create unrivalled work
• Articulate strategic approaches into media behaviours and support the wider team
• Utilize strategic thinking regarding tools, measurement, learning agendas, and data
• Manage senior client relationships and drive business growth
• Manage the planning team, including setting personal objectives and conducting regular reviews
• Build and develop relationships with media owners
• Act as a storytelling expert to drive quality and added value
• Drive visibility of the planning team within the wider agency

Requirements

• Advanced understanding of the media industry and future trends
• Advanced problem-solving skills and ability to manage complex analyses
• Advanced stakeholder management and ability to navigate client organizational structures
• Expert level campaign management and ability to handle multiple overlapping timelines
• Advanced storytelling and communication skills to influence senior decision makers
• Expert level idea creation and ability to bring new technologies and innovations to life
• Advanced communications planning knowledge across all media touchpoints

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days