Business Director, Planning

About the Company

EssenceMediacom, part of WPP, is a new breed of media agency grounded in analytics and insights. Powered by data and technology, we help the world's best brands navigate the modern communications economy through innovative media planning and creative breakthroughs.

Responsibilities

• Oversee media campaigns for the EE/BT consumer account, focusing on brand activity across Mobile, Broadband, TV, and Gaming.
• Maintain strong relationships with key clients in media and marketing teams.
• Deliver high-quality response presentations, weekly reporting, and post-campaign analyses.
• Integrate data analytics and insights into strategic planning processes.
• Accelerate AI adoption and transformation across the team using WPP Open.
• Line-manage three direct reports (AD, AM, SAE) and support their career development.
• Ensure optimal media investment to deliver campaign objectives.

Requirements

• Demonstrable experience in a pure media planning role.
• Proven experience in media at a Senior Manager level.
• Data literacy with expertise in interpreting various data sources (market research, digital analytics, CRM, etc.).
• Mastery of planning and insight tools such as eTelmar, TGI, YouGov, and WARC.
• Advanced knowledge of the media landscape and measurement techniques.
• Proficiency in basic spreadsheet functions (VLOOKUP, Pivot Tables).
• Strong presentation design skills.

Preferred Qualifications

• Experience with industry standard research tools like ComScore and Touchpoints.
• Ability to forecast expected outcomes of brand and performance campaigns.
• Proven track record of leading and upskilling junior planners.