Business Director - Digital

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Serve as a trusted advisor to client stakeholders and lead day-to-day engagement
• Lead the development of integrated digital media strategies across brand, performance, and commerce
• Oversee planning and execution across biddable and non-biddable channels
• Leverage audience and platform data to drive advanced measurement frameworks
• Lead and mentor a high-performing team across planning, activation, and analytics
• Manage account profitability, revenue forecasting, and resource allocation

Requirements

• 6-8 years of experience in digital media strategy, planning, and client leadership
• Strong understanding of Search, Social, Programmatic, Video, and Commerce
• Proven track record managing large and complex client mandates
• Strong commercial acumen and experience managing account profitability
• Demonstrated experience leading and developing teams
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience with data-driven planning and audience strategy
• Knowledge of advanced measurement frameworks like MMM and attribution