Business Director, Biddable

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Through WPP 650, we work at the heart of the UK government to design smarter services and influence better decisions for millions of people.

Responsibilities

• Provide day-to-day leadership, coaching, and development to Biddable activation teams
• Develop and lead advanced Biddable strategies for client portfolios across Paid Search and Paid Social
• Oversee the development of Biddable best practices and ensure adherence to controls
• Manage strong relationships with key clients and suppliers, acting as a primary point-of-contact
• Drive innovation through annual learning agendas and comprehensive test plans
• Oversee operational excellence, including financial accuracy and data integrity
• Demonstrate commercial acumen to deliver services in line with client objectives and SLAs

Requirements

• 7+ years of experience in digital media with specialization in Paid Search and Paid Social
• Proficiency in Google Ads, Bing Ads, Meta Ads Manager, TikTok, and Pinterest
• Proven experience in people management and leading hybrid or cross-functional teams
• Strong analytical skills with the ability to interpret complex campaign data
• Excellent verbal and written communication skills for stakeholder management
• Experience managing large-scale PPC and Paid Social campaigns
• Understanding of how biddable media integrates into cross-channel strategies

Preferred Qualifications

• Google Ads and Meta Blueprint certifications
• Experience working in a global context managing campaigns across multiple countries and languages
• Experience with the Google stack