Business Development Manager

Responsibilities

• Develop and execute regional business plans to achieve annual sales volume and revenue targets.
• Identify and pursue new business opportunities within Hispanic grocery chains, independent tiendas, and carnicerias.
• Grow existing accounts by expanding SKU assortment and securing secondary placements for Mission Foods products.
• Negotiate pricing, promotions, and contract agreements in alignment with company guidelines.
• Build and maintain strong relationships with store owners, buyers, and category managers through regular in-person visits.
• Analyze market trends and competitive activity within the Hispanic segment to inform go-to-market strategies.
• Collaborate with field sales and trade marketing to execute culturally relevant in-store events and promotions.

Requirements

• Bachelor’s degree in business administration or a related field.
• 5 to 8 years of progressive sales or business development experience, preferably in CPG or food manufacturing.
• Bilingual fluency in Spanish and English (written and verbal) is required.
• Proven success selling into Hispanic retail channels in the Southeast U.S.
• Ability to travel approximately 50% of the time within the assigned territory.
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook).
• Valid driver’s license and a clean driving record.

Preferred Qualifications

• Established relationships within the Hispanic business community in the Atlanta, Charlotte, or Nashville markets.
• Experience with Direct Store Delivery (DSD) or distributor-based sales models.
• Background in tortilla, bakery, snack food, or Latin food categories.
• Knowledge of planogram principles, category management, and shelf optimization.

About the Company

GRUMA is a global leader in the food industry, dedicated to providing high-quality products to consumers worldwide. Through our iconic brands, we strive to connect cultures and deliver authentic flavors to diverse markets.