Business Development Executive

Responsibilities

• Drive and motivate the team to achieve territory targets
• Develop and maintain a strong retail site funnel
• Conduct retail project demos and sampling activities
• Ensure retention of existing Silver & Gold users and drive growth in Rishtha points
• Expand network by onboarding new Silver & Gold users
• Execute contractor schemes through enrollments and follow-ups
• Map mason networks and manage engagement activities
• Increase premium product scans at user and territory level
• Manage new and existing user enrollments and verifications
• Resolve user issues related to the Rishtha program
• Build relationships with B/C class architects, engineers, and interior designers
• Generate site-level product approvals and drive architect schemes
• Plan and execute promotional meets and follow-ups
• Lead product placement and display initiatives

Requirements

• Graduate degree required (B.Tech or MBA preferred)
• 4–5 years of experience in site working, influencer engagement, or channel sales
• Strong stakeholder management skills with contractors, masons, and influencers
• Good communication and persuasion skills
• Experience in field execution and scheme management
• Analytical and target-driven mindset

About the Company

MYK Laticrete operates within the building materials industry, focusing on tile adhesives, paints, tiles, sanitary CPVC pipes, electricals, plywood, hardware, waterproofing, and construction chemicals.