Business Data Analyst

Responsibilities

• Extract and analyze data to identify valuable insights and opportunities for improvement
• Design and create dashboards and reports based on client-defined KPIs
• Perform quality control on all deliverables
• Monitor digital campaign results and evaluate relevant business factors
• Design measurement plans for various digital campaigns and websites
• Generate consumption alerts and supervise adservers and verifiers
• Issue alerts related to paid media campaigns
• Implement adtech or martech tools according to business needs
• Ensure compliance with local and regional company processes and policies

Requirements

• 2+ years of experience in the marketing or advertising sectors
• Advanced proficiency in Microsoft Office
• Experience with web and app measurement tools: Google Analytics and Google Tag Manager
• Experience with Paid Media platforms: Facebook, Google Ads, and DV360
• Proficiency in data visualization tools: Data Studio, Datorama, Power BI, or Tableau
• Intermediate English level

Benefits

• Hybrid work model
• Employee fund and life insurance
• Birthday day off
• Access to Marcel, an AI-powered platform with e-learning tools like Udemy and LinkedIn Learning
• Global mobility opportunities and the "Work Your World" initiative (up to 6 weeks per year working from another country)

About the Company

Publicis Groupe is a global leader in marketing, communication, and digital transformation. Operating under the #ThePowerOfOne philosophy, we combine creativity and technology to help our clients navigate digital disruption and thrive in a connected world.