Business Analytics Manager (Lifecycle Marketing)

Responsibilities

• Partner with Lifecycle Marketing leadership to define communication strategies that drive retention, engagement, and monetization.
• Build analytical frameworks that connect marketing efforts to measurable business outcomes and strategic decision-making.
• Evolve and scale experimentation frameworks, bringing structure and consistency to A/B testing and causal inference.
• Leverage emerging AI capabilities to improve targeting, personalization, and insight generation.
• Establish efficient ways of working between the Analytics and Lifecycle Marketing teams.
• Act as a thought partner to senior leadership, providing clarity on complex and ambiguous problems.
• Lead and develop a team of analysts, maintaining a high bar for analytical rigor and business impact.

Requirements

• 6+ years of experience in Lifecycle Marketing Analytics, Growth Analytics, Product Analytics, or a similar role.
• Experience working within a subscription, DTC, or consumer tech business model.
• Demonstrated ability to design and interpret experiments, including A/B testing and causal inference.
• Advanced SQL proficiency.
• Proven track record of influencing strategy through data and partnering with cross-functional stakeholders.
• Strong communication skills and the ability to articulate insights to executive leadership.
• A player-coach mindset, comfortable with both high-level strategy and hands-on technical work.

Preferred Qualifications

• Experience with data environments such as Snowflake or dbt.
• Strong intuition for customer behavior and lifecycle dynamics.

About the Company

WHOOP is a leading health and fitness technology company dedicated to helping people optimize their physical and mental performance through wearable technology and actionable data insights.