Brand Strategy Specialist

Responsibilities

• Support the definition of Sphere's Exosphere content strategy and drive campaigns to completion through cross-functional liaison.
• Conduct market research and competitive analyses to inform strategic briefs for brand activations and moments.
• Partner with Business Operations to conduct daily reviews of art and promotional content programming on the Exosphere.
• Lead or participate in brainstorming sessions for integrated brand and marketing activations.
• Develop and maintain strategic materials, including decks, one-pagers, and program overviews.
• Collaborate with Project Management to manage brand deliverables, approvals, and deadlines.
• Support reporting needs and campaign recaps for brand-led initiatives.

Requirements

• 3+ years of experience in a brand or marketing role, ideally within entertainment or technology.
• Intermediate proficiency in Microsoft Office (Excel and PowerPoint) and data analysis tools such as Tableau.
• Strong communication skills with the ability to articulate plans, ideas, and results clearly.
• Ability to work effectively in a fast-paced, dynamic environment with the flexibility to pivot as needed.
• Highly collaborative mindset with excellent interpersonal skills for building cross-functional relationships.
• Strong organizational skills and attention to detail from planning through execution.
• Occasional travel and some evening/weekend work may be required.

Preferred Qualifications

• Bachelor's Degree.
• Experience working within a large, matrixed organization.

About the Company

Sphere Entertainment Co. is a leader in immersive experiences, technology, and media. The company includes Sphere, an experiential medium powered by advanced technologies, and MSG Networks, which operates regional sports and entertainment networks and the streaming product MSG+.