Brand Strategy Co-op

Responsibilities

• Support core brand strategy functions including Planning, Voice, and Visuals
• Audit Xfinity's brand representation across AI platforms like ChatGPT, Gemini, and Perplexity
• Develop AI-optimized marketing content and LLM-ready materials
• Manage marketing and product planning accuracy within the Workfront platform
• Conduct competitive intelligence by analyzing how competitors are surfaced in AI-generated responses
• Partner with cross-functional teams to manage brand strategy intake and project workflows
• Socialize AI strategy and best practices across Comcast and Xfinity stakeholders

Requirements

• Currently pursuing a bachelor's degree at Drexel University with a cooperative learning track
• Available to work 40 hours per week for a 6-month duration
• Authorized to work in the United States without sponsorship
• Ability to report in-person to the Philadelphia office

Preferred Qualifications

• Interest in the marketing funnel, brand positioning, and consumer journeys
• Strong interest in AI, technology systems, and marketing automation
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities
• Familiarity with marketing technologies such as SEO, CMS, analytics, or APIs
• Exposure to prompt engineering or AI-driven workflows
• Major in Marketing, Business, Communications, Computer Science, or a related field

About the Company

Comcast brings together the best in media and technology, driving innovation to create world-class entertainment and online experiences. As a Fortune 50 leader, we set the pace across a variety of innovative businesses, providing cutting-edge products and services to millions of customers every day.