Brand Publishing Manager

About the Company

thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and Flow. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story.

Responsibilities

• Develop and maintain TGC game IPs in China, including Sky and new projects
• Drive marketing strategies including positioning, target audience, and user acquisition
• Build a player-oriented community strategy and optimize social media channel exposure
• Collaborate with headquarters, NetEase, and other stakeholders to implement promotion plans
• Manage marketing budgets and P&L to ensure efficient resource use

Requirements

• Bachelor's degree or higher
• Over 5 years of experience in marketing and publishing at an R&D-oriented company
• Experience across multiple publishing functions like social, community, and PR
• Deep understanding of Chinese social media platforms (Bilibili, Xiaohongshu, Weibo)
• Experience managing live streaming events and offline activities
• Strong cross-team collaboration and stakeholder management skills
• Deep familiarity with art game players and internet culture
• Results-oriented approach using metrics to evaluate campaign impact

Preferred Qualifications

• Brand and publishing experience for Steam and PC platforms
• Fluency in English