Brand Planner

About the Company

Tatari is on a mission to revolutionize TV advertising. Founded in 2016, the company uses AI and machine learning to help brands reach customers through linear and streaming TV ads, combining media buying with proprietary analytics.

Responsibilities

• Develop audience-first media strategies grounded in data and competitive insights
• Leverage proprietary measurement tools and third-party audience platforms to build media plans
• Use AI tools to surface audience insights and identify campaign patterns
• Lead RFP responses from brief intake to submission, managing timelines and stakeholders
• Develop scaling plans and forward-looking scenario plans for existing clients
• Build pricing models, budget allocations, and investment recommendations
• Incorporate AI tools into the planning workflow to increase output quality
• Create reusable pitch materials, case studies, and vertical playbooks

Requirements

• 5+ years of experience in media planning, strategic planning, or client strategy within linear TV, streaming, or digital video
• Working knowledge of the convergent TV landscape (linear fundamentals and CTV ecosystem)
• Proven track record developing strategic media proposals
• Experience in a client-facing capacity with brands, agencies, or advertisers
• Ability to manage multiple workstreams simultaneously
• Demonstrated curiosity and drive to incorporate AI into workflows

Preferred Qualifications

• Knowledge of audience measurement platforms like Nielsen, Comscore, VideoAmp, or iSpot
• Familiarity with attribution and conversion measurement for video campaigns
• Background in agency planning, network sales planning, or DSP/programmatic environments
• Experience developing vertical-specific media strategies (CPG, fintech, DTC, etc.)
• Exposure to Salesforce or similar CRM platforms

Benefits

• Total compensation between $80,000-$110,000 annually plus equity
• Health insurance for you and your dependents
• 401K, FSA, and commuter benefits
• $150 monthly spending account and $1,000 annual education benefit
• Unlimited PTO and sick days
• Monthly Company Wellness Day Off
• Snacks, drinks, and catered lunches at the office