Brand Partnerships Manager, Emerging Brands

Responsibilities

• Identify, evaluate, and onboard emerging and celebrity-led brands with high growth potential.
• Own and execute end-to-end go-to-market strategies, including campaign planning and promotional roadmaps.
• Collaborate cross-functionally with Marketing, Creative, and Global Channel teams to develop high-impact launch campaigns.
• Serve as the primary marketing point of contact for brand partners, managing relationships from onboarding through optimization.
• Partner with Communications to create compelling launch moments, including press coverage and influencer activations.
• Work with Product and Commercial Operations to build best-in-class website experiences and optimized merchandising.
• Monitor and analyze launch performance metrics to provide actionable insights for campaign optimization.

Requirements

• 7+ years of experience in brand partnerships, influencer marketing, or related roles within consumer goods, retail, or e-commerce.
• Proven experience launching brands or products, ideally with emerging or celebrity-backed brands.
• Strong understanding of go-to-market strategy and brand incubation.
• Analytical mindset with experience tracking and optimizing campaign performance.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proficiency in Google Workspace and Asana.

Preferred Qualifications

• Experience working specifically with startups or celebrity/influencer-led businesses.
• Strong storytelling instincts and a deep understanding of cultural and consumer trends.
• A passion for the wellness, beauty, and lifestyle categories.

Benefits

• Medical, dental, vision, and basic life insurance programs.
• 401(k) plan eligibility.
• Paid Time Off and Paid Sick Leave.
• Paid holidays throughout the calendar year.
• Eligibility for Restricted Stock Units (RSUs) and annual bonuses based on performance.

About the Company

iHerb is on a mission to make health and wellness accessible to all. As the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, we ship over 50,000 products from over 1,800 brands to customers in more than 180 countries. We strive to be the #1 destination for health and wellness globally through innovation and a customer-centric approach.