Brand & Offline Marketing

About the Company

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system.

Responsibilities

• Own offline channel strategy and execution including TV (linear and streaming), OOH, radio, sponsorships, and events
• Drive digital extensions of offline campaigns, such as syncing TV buys with connected TV and retargeting OOH audiences
• Manage day-to-day agency and vendor relationships, holding partners accountable to performance
• Build brand measurement infrastructure including brand lift studies, share of voice tracking, and incrementality testing
• Oversee sponsorship activation for athlete and brand partnerships
• Coordinate cross-channel activity to ensure brand and performance marketing are aligned

Requirements

• 4–10 years of marketing experience with hands-on brand and offline campaign management
• Proven experience managing TV spots and negotiating OOH buys
• Required experience in consumer marketing
• Experience managing agency and vendor relationships
• Proficiency in brand measurement tools such as lift studies, MMM, and share of voice
• Strong strategic instincts and ability to defend channel strategies with data
• Understanding of how offline and digital channels integrate