Brand Marketing Manager

Responsibilities

• Create compelling narratives that illustrate The Trade Desk’s value for brands and agencies
• Develop and execute go-to-market strategies with a focus on automotive and entertainment
• Build strong relationships with commercial stakeholders including Business Development and Client Services
• Collaborate with cross-functional teams like Research, Digital Marketing, Events, and PR to roll out integrated campaigns
• Lead content development for thought leadership initiatives such as reports and speaking opportunities
• Track marketing performance through key KPIs to optimize efforts
• Support execution of key tentpole events and conferences
• Manage industry sponsorships and partner activations from contract to execution
• Lead comprehensive marketing campaigns across North America

Requirements

• 5–10 years of progressive experience in business or marketing roles
• Minimum 5 years of experience in brand marketing or integrated marketing
• Foundational knowledge of the ad tech landscape
• Experience supporting end-to-end event execution and stakeholder engagement
• Proven experience in executive-facing roles with the ability to influence senior stakeholders
• Ability to translate complex concepts into clear, compelling narratives
• Proficiency with productivity and sales tracking tools like Asana and Salesforce
• Ability to manage multiple projects with high autonomy in fast-paced environments

Preferred Qualifications

• Fundamental knowledge of the Automotive or Entertainment industries
• Direct experience working within the Automotive or Entertainment fields

About the Company

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising. Their technology helps advertisers reach the right audiences across the open internet, including streaming TV, podcasts, mobile apps, and news.