Brand Marketing Manager

Responsibilities

• Develop and execute annual and quarterly marketing plans to achieve retail training revenue and enrolment targets
• Own end-to-end demand generation and lead generation across paid, organic, referral, webinar, and partnership channels
• Plan and optimize integrated marketing campaigns across digital channels including paid media, social media, email, and SEO
• Drive engagement initiatives such as webinars, workshops, bootcamps, and masterclasses to generate quality leads
• Manage lead lifecycle through CRM platforms, including tracking, segmentation, nurturing, and conversion optimization
• Collaborate with sales, SMEs, and training operations to improve lead quality and enrolment outcomes
• Monitor and optimize website performance, landing pages, and customer journeys
• Analyze marketing performance and report on traffic, leads, CPL, CAC, and ROI to leadership
• Lead and mentor the marketing team to ensure execution excellence and achievement of business objectives

Requirements

• 5+ years of experience in B2C marketing, preferably in products, services, or training businesses
• 3+ years of experience in Education, EdTech, or Training industries
• Proven track record in lead generation, demand generation, and customer acquisition
• Strong understanding of email, WhatsApp, SMS, social media, and community-led marketing
• Hands-on experience with CRM and marketing automation platforms (e.g., Lead Squared, Meritto, Zoho, HubSpot)
• Proficiency in website management, landing pages, conversion funnels, and SEO fundamentals
• Strong analytical skills using Google Analytics and Looker Studio
• Experience managing cross-functional teams and end-to-end marketing projects

Preferred Qualifications

• Working knowledge of Google Ads, Meta Ads, and LinkedIn Ads
• Experience in cloud, technology, certification, or skilling businesses
• Experience managing webinars, workshops, or community programs
• Familiarity with AI-powered marketing and automation tools
• MBA in Marketing or relevant certifications in Digital Marketing or CRM

About the Company

CloudThat, founded in 2012, is India’s first company to offer comprehensive cloud consulting and training. Headquartered in Bengaluru, it is a top-tier partner with AWS, Microsoft, Google Cloud, and Databricks, and has trained over 850K professionals globally.