Brand Marketing Manager

Responsibilities

• Lead integrated brand campaigns across US, CA, and UK from brief to launch
• Write insight-led creative briefs defining audience, objectives, and messaging
• Manage day-to-day creative development and production with agencies and internal teams
• Serve as brand steward to ensure consistency across all channels and geographies
• Evaluate and manage brand sponsorships and partnerships end-to-end
• Present campaign ideas and strategic rationale to senior leadership
• Build executive-ready reporting to translate brand efforts into business impact
• Partner cross-functionally with performance marketing, product marketing, and analytics

Requirements

• 5–8 years in brand marketing, ideally in consumer-facing, digital-first environments
• Proven track record leading integrated campaigns end-to-end
• Experience managing sizable marketing budgets
• Strong creative instincts and ability to direct agencies
• Experience evaluating and managing brand sponsorships
• Analytical mindset with ability to use tools like Google Analytics and Sprout Social
• Strong leadership, organization, and communication skills

About the Company

CarGurus is the largest and fastest-growing automotive marketplace, dedicated to bringing trust and transparency to car shopping through innovation and digital-first solutions.