Brand & Marketing Lead

About the Company

TerraFirma is redefining how the world moves earth for construction. Founded by former SpaceX engineers and backed by Bain Capital Ventures, TerraFirma is automating construction to make it faster, cheaper, and safer by applying engineering principles of simplification and automation to infrastructure.

Responsibilities

• Own TerraFirma’s brand, narrative, and channel strategy, ensuring consistency and a high quality bar
• Own the marketing budget and build the function through contractors, agencies, and eventual hires
• Plan and execute major announcements and launches across press, social, and owned channels
• Drive CEO and founder amplification through podcasts, interviews, speaking, and earned media
• Translate technical work into stories that attract talent, partners, customers, and investors

Requirements

• 3 or more years of experience in brand, marketing, creative direction, or communications
• Proven experience owning brand or marketing strategy end to end
• Experience managing budgets and external partners such as agencies and contractors
• Demonstrated success launching campaigns, announcements, or brands
• Strong understanding of modern media, social platforms, and distribution
• Experience working in or adjacent to technical, industrial, or hardware driven companies
• Must be willing to work on site in Austin, TX
• Portfolio, campaigns, or brands built are required

Preferred Qualifications

• Experience in robotics, construction, aerospace, defense, or deep tech
• A strong network across media, creators, and brand agencies
• Ability to direct production without needing to personally shoot or edit
• Evidence of building cultural relevance around technical products