Brand Marketing Intern

Responsibilities

• Support the development and implementation of new brand strategies for Caltrate, including market pain point insights and competitor data analysis.
• Assist with product selling point analysis, product detail page optimization, and P&L forecasting.
• Coordinate with internal departments such as Legal, Finance, and Material Audit to drive brand projects forward.
• Liaise with external agencies to refine marketing plans, communicate brand concepts, and develop innovative marketing methods to drive sales.
• Perform administrative tasks including meeting coordination, permission applications, invoice reimbursement, and internal material reviews.
• Maintain market information updates and track competitor activities.

Requirements

• Availability to work at least 4 days per week for a minimum duration of 4 months.
• Proficiency in Microsoft Office suite (PPT, Excel, Teams, and Outlook).
• Strong marketing sense and high sensitivity to data.
• Excellent communication skills with the ability to multitask and work under pressure.
• Fluency in both English and Chinese, with the ability to use English-language systems and handle business correspondence in English.

Preferred Qualifications

• Previous internship experience in FMCG (Fast-Moving Consumer Goods) or at a marketing agency.
• Familiarity with social media platforms such as Douyin and Xiaohongshu.

About the Company

Haleon is a purpose-driven, world-class consumer company dedicated to putting everyday health in the hands of millions. Our trusted portfolio includes leading brands such as Sensodyne, Panadol, Advil, Voltaren, and Centrum. We combine deep human understanding with trusted science to deliver better everyday health with humanity.