Brand Marketing Coordinator

Responsibilities

• Lead the execution of brand strategies for the Writing Instruments category in Mexico.
• Partner with Sales and Key Account teams to create impactful customer presentations, sell-in materials, and category stories.
• Develop commercial tools, product sheets, promotional materials, and trade activation toolkits.
• Design and deliver product and brand training for sales teams, including presentations and sales enablement tools.
• Coordinate creative, digital, media, and production agencies to ensure high-quality execution of campaigns.
• Support integrated campaigns across digital, retail, e-commerce, influencer, and trade channels.
• Review media plans, monitor campaign performance, and report on ROI and key insights.
• Manage marketing budget tracking, invoice approvals, and spending allocation.
• Lead the marketing execution of product launches and innovation projects.
• Monitor competitors, pricing strategies, and category trends to support business decisions.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, Engineering, or a related field.
• 2–3 years of experience in Brand Marketing, Trade Marketing, or Commercial Marketing within the FMCG industry.
• Advanced proficiency in PowerPoint and Excel.
• Experience using Nielsen, Circana, or similar market intelligence tools.
• Advanced English language skills.
• Familiarity with media planning, digital marketing, and budget management.

About the Company

BIC is a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.