Brand Manager

Responsibilities

• Support the development of the national Brand Marketing Plan (BMP) strategy for Home Care brands to meet company goals
• Translate the Brand Value Proposition (BVP) into actionable marketing plans
• Develop and deploy brand marketing plans by assisting in the execution of integrated activity schedules
• Lead the adaptation of brand communication assets and BTL media plans, including Social, Influencer Marketing, and PR
• Define and control brand activation plans aligned with overall brand strategy
• Set, analyze, and post-evaluate KPIs to measure the results of strategy and activation plans
• Monitor the Home Care market to identify key players and growth levers
• Conduct market studies to formulate new category strategies
• Perform brand and competitor performance analysis (sell-in and sell-out)
• Manage monthly brand budgets and identify solutions to improve effectiveness
• Build productive working relationships with CBD, Global Marketing, R&D, CMI, Finance, and Supply Chain

Requirements

• Degree in Business Administration, Marketing, or a related field
• 4+ years of experience in brand management or marketing
• Experience in the FMCG industry is preferred
• Proficiency in Microsoft Office, specifically Excel and PowerPoint
• Fluent in both English and Spanish
• Strong analytical skills to interpret sales data and market trends
• Proactive attitude with a consumer-centric mindset and strong communication skills
• High level of adaptability to a dynamic work environment