Brand Manager

Responsibilities

• Serve as the primary writer for brand storytelling across campaigns, product launches, and editorial initiatives
• Develop compelling narratives for campaign messaging, ads, video scripts, and digital content
• Partner with designers, athletes, and engineers to uncover and develop untold brand stories
• Help evolve Trek’s overarching brand narrative and storytelling strategy
• Provide editorial support and feedback across various departments to ensure brand consistency
• Maintain Trek’s voice, tone, and storytelling standards across all communication channels

Requirements

• Exceptional writing skills with a proven ability to craft both short-form and long-form content
• Experience developing brand campaigns, editorial content, and storytelling frameworks
• Strong research and narrative thinking skills
• Ability to manage complex creative projects while maintaining high quality
• Knowledge of emerging AI tools and how to use them effectively
• Strong editorial judgment and attention to detail

Preferred Qualifications

• Deep appreciation for cycling culture, performance sport, and craftsmanship
• Ability to move seamlessly between high-level strategic thinking and hands-on execution

Benefits

• Competitive health care including PPO and HDHP medical, dental, and vision options
• 401(k) with match and Employee Stock Ownership Plans (ESOP)
• Competitive vacation package and flexible holiday schedule
• 12 weeks of maternity leave with 100% pay
• Tuition Reimbursement up to $15,000 for undergraduate and masters programs
• Employee discounts on all Trek products and deep partner retail discounts

About the Company

Trek builds products they love and works to change the world by getting more people on bikes. Recognized as one of Fortune Magazine's Top 100 Best Companies to Work For, Trek fosters a culture where employees are encouraged to learn, grow, and bring their unique histories to the team.