Brand Manager

About the Company

thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story.

Responsibilities

• Support the development and execution of TGC’s brand direction and core messaging in China
• Own or deeply contribute to brand-level projects, including brand campaigns, offline experiences, and content initiatives
• Collaborate closely with global teams, local partners, and cross-functional stakeholders to deliver projects effectively
• Participate in the planning and review of brand-related content to ensure brand consistency
• Conduct post-project reviews and build long-term insights into Chinese players and the local market

Requirements

• 3–5 years of experience in branding, marketing, or content-related roles
• Proven experience managing projects end-to-end
• Strong written and verbal communication skills in both Chinese and English
• A long-term brand mindset

Preferred Qualifications

• A genuine love for games, with clear taste and judgment
• Alignment with TGC’s philosophy and creative values
• Familiarity with or passion for TGC games
• Real interest in emotionally driven, experience-oriented brands